Open AccessHow a Convergence Product Affects Related Markets: The Case of the Mobile Phone
Author(s) -
Lee Misuk,
Lee Jongsu,
Cho Youngsang
Publication year - 2009
Publication title -
etri journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.295
H-Index - 46
eISSN - 2233-7326
pISSN - 1225-6463
DOI - 10.4218/etrij.09.0108.0574
Subject(s) - convergence (economics) , mobile phone , product (mathematics) , diffusion , technological convergence , new product development , computer science , function (biology) , field (mathematics) , phone , affect (linguistics) , marketing , business , telecommunications , economics , mathematics , psychology , linguistics , philosophy , physics , geometry , communication , evolutionary biology , biology , pure mathematics , thermodynamics , economic growth
Analyzing the diffusion of a convergence product is a new and challenging research field. It is very difficult to find research dealing with this issue due to the inherent complexity and lack of data. In analyzing the diffusion of a convergence product, we should simultaneously take into account its relationship with related single‐function products because of their similarities in terms of technology and functionality. In this study, we empirically analyze the diffusion of the convergence mobile phones in South Korea and find that the convergence products can affect the diffusion of MP3 players and digital cameras positively or negatively. This research may be significant for business strategies in technology management and product development.