Open AccessAnalysis of the Competitiveness of Broadband over Power Line Communication in Korea
Author(s) -
Jeong Gicheol,
Koh Daeyoung,
Lee Jongsu
Publication year - 2008
Publication title -
etri journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.295
H-Index - 46
eISSN - 2233-7326
pISSN - 1225-6463
DOI - 10.4218/etrij.08.0107.0310
Subject(s) - broadband , telecommunications , the internet , business , internet access , transmission (telecommunications) , industrial organization , advertising , marketing , engineering , computer science , world wide web
This study analyzes factors affecting the competitiveness of broadband over power line communication (BPLC) and predicts demand for the service, based on quantitative information about consumer preferences drawn from a survey of Korean consumers. Findings from the estimation suggest that, although consumers value some beneficial features of BPLC, to be competitive the speed and stability of its data transmission needs to be improved. Moreover, on the basis of a market simulation, we expect BPLC to occupy only a small portion of Korea's Internet access market in the future, a finding we expect would hold true for other developed countries whose Internet access markets are already mature.