Open AccessA Contrasting Evaluation of Consumer Purchase Attitude-Behavior of Urban-Rural Working Women Consumers Towards White-Brown Durables, a Study With Specific Relevance to Kochi, Kerala
Author(s) -
Anilkumar NS Jelsey
Publication year - 2015
Publication title -
journal of global economics
Language(s) - English
Resource type - Journals
ISSN - 2375-4389
DOI - 10.4172/2375-4389.1000142
Subject(s) - relevance (law) , white (mutation) , consumer behaviour , marketing , economics , advertising , business , psychology , political science , biochemistry , chemistry , law , gene