Open AccessImpact of Brand Image on the Profitability of Firm, Analysis of Nestle Company Pakistan
Author(s) -
Shamim Akhtar,
Xicang Zhao,
Shuja Iqbal
Publication year - 2017
Language(s) - English
Resource type - Journals
ISSN - 2315-7844
DOI - 10.4172/2315-7844.1000230
Subject(s) - profitability index , business , brand image , marketing , brand management , corporate branding , industrial organization , advertising , finance