
Is there a Benefit from being Green? Assessing Benefits from Marketing Sustainability by North American Hotels
Author(s) -
Rachel Dodds,
Mark Robert Holmes
Publication year - 2016
Publication title -
journal of hotel and business management
Language(s) - English
Resource type - Journals
ISSN - 2169-0286
DOI - 10.4172/2169-0286.1000145
Subject(s) - marketing , sustainability , business , ecology , biology