Open AccessPolarization of Marketing Theory: Fueling the Quest for Scientific Marketing Truth
Author(s) -
Wael Kortam
Publication year - 2012
Publication title -
journal of accounting and marketing
Language(s) - English
Resource type - Journals
ISSN - 2168-9601
DOI - 10.4172/2168-9601.1000e102
Subject(s) - marketing , economics , marketing management , marketing science , business , relationship marketing