Open AccessOnline Brands and Social Media Communities How Brands Can Engage and Establish Relationships with Customers via Online Brand Communities
Author(s) -
Julio Viskovich
Publication year - 2018
Publication title -
journal of accounting and marketing
Language(s) - English
Resource type - Journals
ISSN - 2168-9601
DOI - 10.4172/2168-9601.1000299
Subject(s) - social media , reputation , brand community , marketing , brand management , conceptual framework , business , advertising , entertainment , public relations , sociology , political science , world wide web , computer science , law , social science