Open AccessThe Asymmetric Effect of Sex Role Orientation on Japanese Family Purchase Decision Making
Author(s) -
Zsolt Varga,
Wirawan Dony Dahana,
Sotaro Katsumata
Publication year - 2018
Publication title -
journal of accounting and marketing
Language(s) - English
Resource type - Journals
ISSN - 2168-9601
DOI - 10.4172/2168-9601.1000266
Subject(s) - market orientation , orientation (vector space) , marketing , economics , business , psychology , social psychology , geometry , mathematics