Open AccessThe Impact of Brand Awareness on the Consumers’ Purchase Intention
Author(s) -
Zarlish Shahid,
Tehmeena Hussain,
Fareeha Zafar
Publication year - 2017
Publication title -
journal of accounting and marketing
Language(s) - English
Resource type - Journals
ISSN - 2168-9601
DOI - 10.4172/2168-9601.1000223
Subject(s) - marketing , business , brand awareness , advertising , brand management , consumer awareness