Only Famous if People Know you?re Name: External Audiences, Transference, and Firm Performance of Celebrity Firms and CEO?s | Zendy

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Only Famous if People Know you?re Name: External Audiences, Transference, and Firm Performance of Celebrity Firms and CEO?s

Author(s) -

Alexa A. Perryman

Publication year - 2015

Publication title -

journal of socialomics

Language(s) - English

Resource type - Journals

ISSN - 2167-0358

DOI - 10.4172/2167-0358.1000116

Subject(s) - business , advertising , psychology

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