Open AccessThe Place of Advertising in Persuasion
Author(s) -
Ivone Marília Carinhas Ferreira
Publication year - 2016
Publication title -
journal of mass communication and journalism
Language(s) - English
Resource type - Journals
ISSN - 2165-7912
DOI - 10.4172/2165-7912.s2-006
Subject(s) - persuasion , advertising , psychology , business , social psychology