Open AccessThe Impact of Negative Endorser Information and their Facial Appearance on Advertising Effectiveness for Profit and Not-for- profit Organizations
Publication year - 2015
Publication title -
journal of mass communication and journalism
Language(s) - English
Resource type - Journals
ISSN - 2165-7912
DOI - 10.4172/2165-7912.1000248
Subject(s) - digital advertising , advertising , profit (economics) , business , marketing , social media marketing , economics , digital marketing , microeconomics