Open AccessBig Data in Marketing Arena: Big Opportunity/Benefit, Big Challenge, and Research Trends: An Integrated View
Author(s) -
Mohammad Sa,
Abdel Rahim,
Zabadi Mohammad Abughazaleh
Publication year - 2018
Publication title -
international journal of economics and management sciences
Language(s) - English
Resource type - Journals
ISSN - 2162-6359
DOI - 10.4172/2162-6359.1000533
Subject(s) - big data , marketing , economics , data science , business , computer science , operating system