Open AccessNew Product Development and Consumer Brand Adoption in SMEs Manufacturing Industry in Ogun State Nigeria
Author(s) -
Kesinro Or,
Adenugba Aa,
Ademilua Av
Publication year - 2018
Publication title -
international journal of economics and management sciences
Language(s) - English
Resource type - Journals
ISSN - 2162-6359
DOI - 10.4172/2162-6359.1000488
Subject(s) - ogun state , product (mathematics) , business , tourism , marketing , new product development , state (computer science) , industrial organization , commerce , geography , computer science , geometry , mathematics , local government , archaeology , algorithm