Open AccessClient Sensitivity about Celebrity Endorsement: A Study of FMCG Trademarks
Author(s) -
Muhammad Anosh Naqvi Hamad
Publication year - 2015
Publication title -
international journal of economics and management sciences
Language(s) - English
Resource type - Journals
ISSN - 2162-6359
DOI - 10.4172/2162-6359.1000238
Subject(s) - advertising , sensitivity (control systems) , marketing , business , tourism , commerce , engineering , political science , law , electronic engineering