Open AccessAn Analysis of Brand Personality on Brand Loyalty in Frozen Seafood Supermarkets in Ho Chi Minh City
Author(s) -
Nguyen,
Thi Thanh Thuy,
Quang Nguyễn Thanh
Publication year - 2016
Publication title -
journal of aquaculture research and development
Language(s) - English
Resource type - Journals
ISSN - 2155-9546
DOI - 10.4172/2155-9546.1000412
Subject(s) - brand loyalty , ho chi minh , business , loyalty , personality , brand awareness , advertising , marketing , psychology , geography , cartography , scale (ratio) , social psychology