Open AccessThe Ever-Evolving Brand of the Land-Grant Institution: A Historical Overview
Author(s) -
Audrey E. H. King,
M. Craig Edwards
Publication year - 2021
Publication title -
journal of applied communications
Language(s) - English
Resource type - Journals
eISSN - 2476-1362
pISSN - 1051-0834
DOI - 10.4148/1051-0834.2417
Subject(s) - brand management , land grant , institution , marketing , meaning (existential) , brand names , brand awareness , business , agriculture , public relations , advertising , sociology , political science , social science , public administration , history , psychology , psychotherapist , archaeology