Open AccessFurther Evidence on Using a Deadline to Stimulate Responses to a Mail Survey; Readership and Coverage of Science and Technology in Newspapers; The Uses and Gratifications Approach to Mass Communications Research
Author(s) -
Larry Meiner,
Lloyd R. Bostian
Publication year - 1979
Publication title -
journal of applied communications
Language(s) - English
Resource type - Journals
eISSN - 2476-1362
pISSN - 1051-0834
DOI - 10.4148/1051-0834.1876
Subject(s) - audience measurement , newspaper , advertising , mass media , uses and gratifications theory , media studies , sociology , computer science , business , world wide web , social media