
The New Community Rules: Marketing on the Social Web
Author(s) -
Kelsey Hall
Publication year - 2012
Publication title -
journal of applied communications
Language(s) - English
Resource type - Journals
eISSN - 2476-1362
pISSN - 1051-0834
DOI - 10.4148/1051-0834.1141
Subject(s) - marketing , business , social marketing , marketing research , world wide web , computer science