English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

In light of the Fédération Internationale de l’Automobile’s (FIA) call for research into what is needed to make world motorsport championships grow towards 2025, this paper responds by offering a framework for improving spectator experiences at the service parks of the FIA World Rally Championship (WRC) events based on five design principles of ‘the experience economy’: 1) theme the experience, 2) harmonise impressions with positive cues, 3) eliminate negative cues, 4) mix in memorabilia and 5) engage the senses. Drawing on ethnographic fieldwork on seven WRC events in the period 2009-15, the result is a comprehensive set of findings that, while tailored to meet the WRC’s challenges, also includes theoretical and methodological insights relevant to other sporting bodies on how to manage spectator experiences to competitive advantage

Spectator experience management at FIA World Rally Championship events.