Open AccessEffects of Electronic Word - of - Mouth Messages
Author(s) -
Choong Hoon Lim,
Jinwook Chung,
Paul M. Pedersen
Publication year - 2012
Publication title -
chorīgia/choregia
Language(s) - English
Resource type - Journals
eISSN - 2241-6323
pISSN - 1791-4027
DOI - 10.4127/ch.2012.0064
Subject(s) - word (group theory) , word of mouth , advertising , computer science , linguistics , business , philosophy