Open AccessUsing mobile marketing to engage NASCAR fans and increase sales
Author(s) -
Mark Dodds,
Larry DeGaris
Publication year - 2011
Publication title -
chorīgia/choregia
Language(s) - English
Resource type - Journals
eISSN - 2241-6323
pISSN - 1791-4027
DOI - 10.4127/ch.2011.0055
Subject(s) - advertising , business , marketing