Open AccessThe impact of the customer relationship management on organizational productivity, customer trust and satisfaction by using the structural equation model: A study in the Iranian hospitals
Author(s) -
Maryam Yaghoubi,
Hamed Asgari,
Marzieh Javadi
Publication year - 2017
Publication title -
journal of education and health promotion
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.241
H-Index - 5
eISSN - 2319-6440
pISSN - 2277-9531
DOI - 10.4103/jehp.jehp_32_14
Subject(s) - structural equation modeling , customer satisfaction , loyalty business model , productivity , customer relationship management , ibm , marketing , business , data collection , context (archaeology) , loyalty , knowledge management , microsoft excel , operations management , service quality , engineering , computer science , mathematics , statistics , geography , service (business) , materials science , economics , nanotechnology , macroeconomics , archaeology , operating system