Open AccessCross-cultural content validation of a modified service quality questionnaire in Kannada
Author(s) -
Savithra Prakash,
Akhil Pallepati
Publication year - 2016
Publication title -
journal of the indian association of public health dentistry/journal of indian association of public health dentistry
Language(s) - English
Resource type - Journals
eISSN - 2350-0484
pISSN - 2319-5932
DOI - 10.4103/2319-5932.183811
Subject(s) - kannada , cross validation , service (business) , computer science , business , artificial intelligence , marketing
Many variables of interest in healthcare research are abstract concepts. Reliable and valid instruments are required for the researchers to study complex constructs. Hence, measuring and reporting validity of instruments is incumbent where content validity shows to be a promising tool. Aim: To content validate the Kannada translated modified service quality (SERVQUAL) questionnaire. Materials and Methods: A modified SERVQUAL questionnaire consisting of 15 close-ended questions was prepared and translated to Kannada language. Content validity of the questionnaire was calculated by content validity ratio after distributing to a panel of five subject matter experts (SME's). SME scored the questionnaire according to relevance, clarity, simplicity, and ambiguity. It was later modified according to the inputs of SME's, and final content validity index of the questionnaire was obtained. Results: The content validity scores based on the relevance, clarity, simplicity, and ambiguity were 0.97, 0.97, 0.97, and 0.94, respectively for the translated and modified SERVQUAL Kannada questionnaire. Overall, CVI score was 0.96. Conclusion: The content of the present questionnaire is validated in respect to relevance, clarity, simplicity, and ambiguity. It can be utilized in future by the researchers for assessing the SERVQUAL of hospitals in Kannada language