Open AccessEnlightened advertising: A role for dental marketing in enhancing dental literacy
Author(s) -
Carolyn Bradford
Publication year - 2015
Publication title -
dental hypotheses
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.164
H-Index - 10
ISSN - 2155-8213
DOI - 10.4103/2155-8213.163818
Subject(s) - literacy , toothpaste , advertising , marketing , psychology , dentistry , business , medicine , pedagogy
This commentary discusses the importance of accuracy in toothpaste advertising and explores ways in which ensuring such accuracy could help to address the present need for improved dental literacy among the general public