Open AccessWhere and how breastfeeding promotion initiatives should focus its attention? A study from rural Wardha
Author(s) -
AR Dongre,
Pradeep Deshmukh,
Rawool Ap,
Garg Bs
Publication year - 2010
Publication title -
indian journal of community medicine/indian journal of community medicine
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.375
H-Index - 32
eISSN - 1998-3581
pISSN - 0970-0218
DOI - 10.4103/0970-0218.66865
Subject(s) - breastfeeding , medicine , breast feeding , breast milk , nursing , focus group , family medicine , promotion (chess) , breastfeeding promotion , colostrum , pediatrics , obstetrics , marketing , politics , political science , law , business , biochemistry , chemistry , immunology , antibody
In India, the practice of breastfeeding is almost universal, but initiation of breastfeeding is generally quite late and colostrum is discarded. Integrated Management of Neonatal and Childhood Illness (IMNCI) strategy recommended systematic assessment of breastfeeding and emphasized counseling of the mother on proper positioning and attachment of infant to the breast.