Open AccessExploring the identity and "sense of identity" of organisations
Author(s) -
Christian L. van Tonder
Publication year - 2006
Publication title -
sa journal of industrial psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.438
H-Index - 21
eISSN - 2071-0763
pISSN - 0258-5200
DOI - 10.4102/sajip.v32i3.433
Subject(s) - identity (music) , phenomenon , sociology , empirical research , subject (documents) , organizational identity , exploratory research , epistemology , public relations , social psychology , psychology , social science , political science , computer science , aesthetics , philosophy , reputation , library science
During the past two decades a steady increase in scholarly contributions in the area of organisation identity have been observed – to the point that the phenomenon is now the subject of a sustainable discourse in several disciplines. Many theoretical and conceptual dilemmas however remain, largely as a result of the low incidence of empirical research in the area. This study reports the results of an exploratory investigation that adapted Schley and Wagenfield’s (1979) concept of identity for use in an organisational setting. Interviews were conducted with 152 top managers representing 10 companies. The results indicate that organisational responses to the question “who am I?? elicit distinctive organisational self-descriptions and some awareness of identity issues