Open AccessCognitive dissonance: the adoption of dissonance reduction strategies
Author(s) -
S. Brijball
Publication year - 2001
Publication title -
sa journal of industrial psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.438
H-Index - 21
eISSN - 2071-0763
pISSN - 0258-5200
DOI - 10.4102/sajip.v27i1.770
Subject(s) - cognitive dissonance , psychology , social psychology
The study evaluates the use of dissonance reduction strategies by motor vehicle consumers. The empirical analysis was undertaken on a sample of 200 buyers of new motor vehicles, using the proportionate stratified sampling technique.
Opsomming Hierdie studie evalueer die gebruik van dissonansievermindering-strategiee deur nuwe voertuig-eienaars. Die empiriese ontleding is uitgevoer op 200 nuwe motoreienaars en daar is gebruik gemaak van die gestratifiseerde steekproefnemingstegniek