Open AccessAn integrated social media communication view on content marketing by South African non-profit sectors
Author(s) -
Christelle Swart,
Charmaine Du Plessis,
Wilhelmina Johanna Greeff
Publication year - 2021
Publication title -
south african journal of information management
Language(s) - English
Resource type - Journals
eISSN - 2078-1865
pISSN - 1560-683X
DOI - 10.4102/sajim.v23i1.1366
Subject(s) - social media , public relations , content analysis , marketing , business , profit (economics) , data collection , integrated marketing communications , qualitative research , marketing management , sociology , relationship marketing , political science , economics , social science , law , microeconomics