From conceptualisation to commercialisation: The Gradnet story | Zendy

Zenia Barnard | Zendy; Chris Rensleigh | Zendy

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From conceptualisation to commercialisation: The Gradnet story

Author(s) -

Zenia Barnard,

Chris Rensleigh

Publication year - 2015

Publication title -

south african journal of information management

Language(s) - English

Resource type - Journals

eISSN - 2078-1865

pISSN - 1560-683X

DOI - 10.4102/sajim.v17i1.647

Subject(s) - process (computing) , commercialization , academic institution , action research , institution , sociology , engineering ethics , business , process management , management , computer science , engineering , marketing , social science , pedagogy , economics , operating system

Background: A very small percentage of all the research generated by universities is commercialised. The article is a case study of the transformation from action research to a spin-off company. It looks at the practical implications of such a transformation.

Objectives: The aim of this article is to provide a holistic view of what the process entailed to leap from academic research to the commercialisation of the research into a company as was the case for Gradnet.

Method: A case-study approach was used to document the conceptualisation and development of the research-based, spin-off company, Gradnet. This includes the background of the original research that formed the basis of the innovation process.

Results: It was found that the commercialisation process of academic research is not necessarily a natural process for the researcher in the absence of an appropriate supporting infrastructure.

Conclusion: All academic disciplines have the potential for establishing commercially viable research projects. This potential should be actively explored and pursued by the institution.

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