Open AccessCore Competencies Of A Call Centre AgentCore Competencies Of A Call Centre Agent
Author(s) -
Christine White,
Vera Roos
Publication year - 2005
Publication title -
sa journal of human resource management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.188
H-Index - 5
eISSN - 2071-078X
pISSN - 1683-7584
DOI - 10.4102/sajhrm.v3i2.63
Subject(s) - call centre , context (archaeology) , core competency , business , qualitative research , function (biology) , marketing , knowledge management , public relations , computer science , sociology , telecommunications , political science , paleontology , evolutionary biology , biology , social science
Call centre agents are becoming increasingly important in the call centre context. They act as a contact point between the customer and the company. Call centre agents should have certain competencies to perform their duties sufficiently. Identifying competencies, required to be effective agents, will ease the task of training and recruitment. Due to the interrelatedness of the call centre agent, the management of a call centre and customers, all relevant role players’ perceptions were taken into account. By using qualitative analysis to analyse the data, various competencies needed to function effectively in a call centre were identified