Open AccessAttributes of Entreprenuers at an Arts Festival
Author(s) -
Melville Saayman,
Max E. Douglas,
Saskia de Klerk
Publication year - 2009
Publication title -
the southern african journal of entrepreneurship and small business management/suider-afrikaanse tydskrif vir entrepreneurskap en kleinsake
Language(s) - English
Resource type - Journals
eISSN - 2071-3185
pISSN - 1015-3977
DOI - 10.4102/sajesbm.v2i1.16
Subject(s) - the arts , tourism , performing arts , geography , descriptive statistics , visual arts , advertising , art , business , archaeology , statistics , mathematics
The purpose of this article is to determine the attributes of entrepreneurs at festivals, in this case an arts festival. The reason for choosing an arts festival is that the largest festivals (judged by number of visitors and income generated) hosted in South Africa annually are arts festivals. A literature review revealed that this type of study had not previously been conducted in South Africa. In order to generate proper data, a survey was conducted of all small businesses that were trading at one of South Africa’s largest arts festivals, namely the Aardklop National Arts Festival, held annually in the city of Potchefstroom. 222 useable questionnaires were captured and the data analysis included a factor analysis and descriptive results. The main results reveal that the most important attributes are a need for achievement, being successful, having the necessary organising skills, selfedification, being explorative, and commitment. Key words: entrepreneurs, arts festivals, event tourism, South Africa, attributes, Aardklop National Arts Festival