Open AccessThe voice from the periphery: Towards an African business ethics beyond the Western heritage
Author(s) -
MF Murove
Publication year - 2014
Publication title -
suid-afrikaanse tydskrif vir ekonomiese en bestuurswetenskappe/south african journal of economic and management sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.277
H-Index - 17
eISSN - 2222-3436
pISSN - 1015-8812
DOI - 10.4102/sajems.v8i3.1200
Subject(s) - indigenous , colonialism , homo economicus , business ethics , environmental ethics , sociology , realisation , political science , public relations , law , economics , ecology , philosophy , positive economics , biology , physics , quantum mechanics
This article argues that African business ethics should go beyond the western heritage by taking into account African indigenous values and knowledge systems. While western business practices are part and parcel of Africa’s heritage, African post-colonial scholarly efforts have worked at enriching this heritage by arguing for the incorporation of African indigenous knowledge systems and values in our way of thinking and doing business. There is a realisation that the western homo economicus who is solely self-interested, is irreconcilable with the African understanding of a person. The success of any business venture in Africa depends on incorporating African values in the way it operates