Open AccessAn analysis of an organisational strategy, structure and culture that supports corporate entrepreneurship in established organisations
Author(s) -
Tres Nayager,
J. A. J. van Vuuren
Publication year - 2015
Publication title -
suid-afrikaanse tydskrif vir ekonomiese en bestuurswetenskappe/south african journal of economic and management sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.277
H-Index - 17
eISSN - 2222-3436
pISSN - 1015-8812
DOI - 10.4102/sajems.v8i1.1281
Subject(s) - entrepreneurship , adaptability , business , competition (biology) , profitability index , organizational culture , competitive advantage , industrial organization , cronbach's alpha , flexibility (engineering) , marketing , quality (philosophy) , strategic management , service (business) , business administration , management , economics , ecology , philosophy , finance , epistemology , biology
The environment in which a business operates is not static. Intensifying global competition and rapid technological progress put presure on business to change. Better quality and service and lower costs are no longer enough to give a competitive advantage. Adaptability, flexibility, speed, aggressiveness and innovativeness are increasingly necessary. This can be achieved by entrepreneurial organisations. Through corporate entrepreneurship, big business can improve its profitability and competitive standing. This research aims to determine the characteristics of organisational strategy, structure and culture that foster corporate entrepreneurship in large and established companies. These characteristics were applied to an established organisation to evaluate to what extent its strategy, culture and structure would support entrepreneurial activities and initiatives. Data were collected through self-completion questionnaires and analysed by calculating Cronbach alpha values, t-test and ANOVA