Open AccessThe awareness of HIV/AIDS in small enterprises in a sector of the fast moving consumer goods trade in South Africa
Author(s) -
Cynthia Anders,
M.J. Botha
Publication year - 2004
Publication title -
suid-afrikaanse tydskrif vir ekonomiese en bestuurswetenskappe/south african journal of economic and management sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.277
H-Index - 17
eISSN - 2222-3436
pISSN - 1015-8812
DOI - 10.4102/sajems.v7i4.1290
Subject(s) - business , government (linguistics) , human immunodeficiency virus (hiv) , developing country , fast moving consumer goods , marketing , small business , consumer awareness , economic growth , economics , medicine , philosophy , linguistics , family medicine
This research sought to determine the level and nature of awareness of owners/managers of small enterprises in the fast moving consumer goods (FMCG) trade in the rural areas of the Limpopo Province, regarding the threat of HIV/AIDS to their businesses. The results indicated that information campaigns that target these businesses need to be intensified and that owners and managers of businesses should be trained to educate their employees and in developing and implementing business strategies to cope with the threat of HIV/AIDS. The government also needs to play a greater role in combating HIV/AIDS. The two major recommendations are that an appropriate information campaign specifically focused on the needs of this business sector be developed, as well as a model that could be used to manage HIV/AIDS