Measuring consumer attitudes toward money | Zendy

G. G. Rousseau | Zendy; Danie Venter | Zendy

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Measuring consumer attitudes toward money

Author(s) -

G. G. Rousseau,

Danie Venter

Publication year - 1999

Publication title -

south african journal of economic and management sciences

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.277

H-Index - 17

eISSN - 2222-3436

pISSN - 1015-8812

DOI - 10.4102/sajems.v2i3.2588

Subject(s) - scale (ratio) , sample (material) , cape , money management , marketing , psychology , advertising , business , social psychology , geography , political science , finance , law , chemistry , cartography , chromatography

The main objective of this study is to compare attitudes toward money amongst English, Afrikaans and Xhosa-speaking consumers in the Eastern Cape. Based on literature in the field, hypotheses were generated for four dimensions of a money attitude scale (MAS) developed by Yamauchi and Templer. The scale was modified and applied to a convenience sample (N=326) of respondents in the Port Elizabeth/Uitenhage area. Results showed significant differences between the various groups for three of the four dimensions of the scale. Results further suggest that the money attitude scale is a reliable instrument for measuring consumer attitudes toward money in South Africa. Implications are that more attention should be paid to educating consumers in the Eastern Cape on personal money management.

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