Open AccessRelationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products: A case study of the South African consumers
Author(s) -
You-Kyung Lee,
Charles Arthur Robb
Publication year - 2022
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v53i1.2296
Subject(s) - openness to experience , purchasing , marketing , context (archaeology) , china , originality , business , advertising , product (mathematics) , value (mathematics) , clarity , psychology , political science , geography , social psychology , geometry , mathematics , archaeology , machine learning , creativity , computer science , law , biochemistry , chemistry