Open AccessEven when it feels difficult to think why I like you, I still do: The role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands
Author(s) -
Rogelio PuenteDíaz,
Judith CavazosArroyo
Publication year - 2020
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 15
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v51i1.1327
Subject(s) - psychology , recall , originality , value (mathematics) , feeling , cognition , cognitive psychology , social psychology , advertising , computer science , machine learning , neuroscience , creativity , business