Open AccessThe mediating effect of brand identity on brand knowledge and the operational development of universities
Author(s) -
Chin-Tsu Chen
Publication year - 2019
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 15
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v50i1.416
Subject(s) - reputation , structural equation modeling , brand awareness , identity (music) , brand equity , psychology , corporate branding , brand management , affect (linguistics) , advertising , control (management) , brand identity , perspective (graphical) , marketing , business , sociology , mathematics , management , economics , communication , acoustics , social science , statistics , physics , geometry