Consumers' reasons for purchasing low involvement goods by mail catalogue: Preliminary measurement guidelines | Zendy

Nic S. Terblanché | Zendy; Christo Boshoff | Zendy; E. V.D.M. Smit | Zendy

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Consumers' reasons for purchasing low involvement goods by mail catalogue: Preliminary measurement guidelines

Author(s) -

Nic S. Terblanché,

Christo Boshoff,

E. V.D.M. Smit

Publication year - 1999

Publication title -

south african journal of business management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.179

H-Index - 15

eISSN - 2078-5976

pISSN - 2078-5585

DOI - 10.4102/sajbm.v30i3.760

Subject(s) - purchasing , mail order , order (exchange) , business , marketing , advertising , distribution (mathematics) , measure (data warehouse) , purchase order , value (mathematics) , control (management) , computer science , database , mathematics , mathematical analysis , finance , machine learning , artificial intelligence

New forms and applications of technology have enabled business organisations to increasingly utilise multiple channels for the distribution of retail products. One example, mail-order catalogue buying, has now become an acceptable shopping format for larger numbers of consumers. Earlier research clearly indicated that non-shop shopping, such as buying by mail-order catalogue, is not only very different from shop shopping, but consumers also undertake non-shop shopping for distinct reasons. The primary objective of the research reported here was to identify the reasons underlying the purchasing of low involvement products by mail-order catalogue and to develop a reliable and valid instrument that could identify and measure such reasons.

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