Open AccessConsumers' reasons for purchasing low involvement goods by mail catalogue: Preliminary measurement guidelines
Author(s) -
Nic S. Terblanché,
Christo Boshoff,
E. V.D.M. Smit
Publication year - 1999
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 15
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v30i3.760
Subject(s) - purchasing , mail order , order (exchange) , business , marketing , advertising , distribution (mathematics) , measure (data warehouse) , purchase order , value (mathematics) , control (management) , computer science , database , mathematics , mathematical analysis , finance , machine learning , artificial intelligence
New forms and applications of technology have enabled business organisations to increasingly utilise multiple channels for the distribution of retail products. One example, mail-order catalogue buying, has now become an acceptable shopping format for larger numbers of consumers. Earlier research clearly indicated that non-shop shopping, such as buying by mail-order catalogue, is not only very different from shop shopping, but consumers also undertake non-shop shopping for distinct reasons. The primary objective of the research reported here was to identify the reasons underlying the purchasing of low involvement products by mail-order catalogue and to develop a reliable and valid instrument that could identify and measure such reasons.