Open AccessAn international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management
Author(s) -
Michael Bendixen,
Denis Cranson,
Russell Abratt
Publication year - 1996
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 15
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v27i3.807
Subject(s) - tourism , earnings , tourism geography , order (exchange) , perspective (graphical) , economic growth , sustainable tourism , state (computer science) , business , democracy , sustainable development , political science , marketing , development economics , economics , politics , accounting , finance , algorithm , artificial intelligence , computer science , law
South Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity. The aim of this study was to establish the current perceptions of foreign tourist-industry representatives regarding South Africa as a tourist destination. The perceptions of 81 international travel-industry representatives were examined. The results show that South African tourism reflects a multidimentional problem. These factors need to be addressed in order for South Africa to have a vibrant and sustainable tourism industry.