Open AccessAdvertising of legal services: Perceptions of attorneys
Author(s) -
Christo Boshoff
Publication year - 1990
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 15
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v21i1.910
Subject(s) - status quo , competition (biology) , perception , legal service , professional services , deregulation , public relations , advertising , control (management) , value (mathematics) , legal profession , professional association , business , marketing , political science , law , psychology , economics , management , ecology , macroeconomics , neuroscience , machine learning , computer science , biology
Professional practitioners are increasingly questioning the status quo with regard to restrictions on the advertising of professional services. It occurs against the background of developments such as deregulation and increased competition from non-professionals. Professional associations are largely uncertain how to address the issue. This study is an attempt to contribute towards the debate concerning advertising in the legal profession. It reports on a survey among 1 000 practising attorneys. The study found that attorneys are generally in favour of advertising their services, but believe that it should be conducted within the confines of certain specified guidelines.