Open AccessInvestigating the antecedents and outcome of commitment in a business-to-consumer service environment
Author(s) -
Mornay Roberts-Lombard,
Fulufhelo H. Nemadzhilili,
Gabriella S.M.Q. Coelho,
Onnalena S. Mangope
Publication year - 2022
Publication title -
acta commercii
Language(s) - English
Resource type - Journals
eISSN - 2413-1903
pISSN - 1684-1999
DOI - 10.4102/ac.v22i1.1028
Subject(s) - loyalty , organizational commitment , loyalty business model , marketing , context (archaeology) , value (mathematics) , business , retail banking , psychology , service (business) , social psychology , service quality , paleontology , machine learning , computer science , biology