Open AccessOpportunities and challenges of social media in supply chain management: A study in the South African FMCG retail industry
Author(s) -
Furaha Tungande,
Arno Meyer,
Wesley Niemann
Publication year - 2020
Publication title -
acta commercii
Language(s) - English
Resource type - Journals
eISSN - 2413-1903
pISSN - 1684-1999
DOI - 10.4102/ac.v20i1.864
Subject(s) - social media , fast moving consumer goods , business , supply chain , thematic analysis , marketing , context (archaeology) , supply chain management , qualitative research , sociology , computer science , paleontology , social science , world wide web , biology