Open AccessThe relationship between decision-making factors and ‘festivalscapes’ with visitor loyalty: Evidence from a South African national arts festival
Author(s) -
Martinette Kruger,
Melville Saayman
Publication year - 2019
Publication title -
acta commercii
Language(s) - English
Resource type - Journals
eISSN - 2413-1903
pISSN - 1684-1999
DOI - 10.4102/ac.v19i1.765
Subject(s) - visitor pattern , rebranding , loyalty , marketing , advertising , business , computer science , programming language