Open AccessDevelopment and Pilot Study of a Marketing Strategy for Primary Care/Internet–Based Depression Prevention Intervention for Adolescents (The CATCH-IT Intervention)
Author(s) -
Benjamin W. Van Voorhees,
Natalie Watson,
John F.P. Bridges,
Joshua Fogel,
Jill Galas,
Clarke Kramer,
Marc Connery,
Ann L. McGill,
Monika Marko,
Alonso Cardenas,
Josephine Landsback,
Karoline Dmochowska,
Sachiko A. Kuwabara,
Justin Ellis,
Micah Prochaska,
Carl C. Bell
Publication year - 2010
Publication title -
primary care companion to the journal of clinical psychiatry
Language(s) - English
Resource type - Journals
eISSN - 1537-6699
pISSN - 1523-5998
DOI - 10.4088/pcc.09m00791blu
Subject(s) - intervention (counseling) , psychological intervention , promotion (chess) , depression (economics) , the internet , mental health , medicine , formative assessment , health promotion , phone , psychology , family medicine , nursing , psychiatry , public health , economics , macroeconomics , pedagogy , linguistics , philosophy , politics , world wide web , political science , computer science , law
Adolescent depression is both common and burdensome, and while evidence-based strategies have been developed to prevent adolescent depression, participation in such interventions remains extremely low, with less than 3% of at-risk individuals participating. To promote participation in evidence-based preventive strategies, a rigorous marketing strategy is needed to translate research into practice.