Open AccessCommunication as a governance tool
Author(s) -
Mariateresa Dacquino,
Mariasilvia Como,
Emanuela Bovo,
Federica Viazzi,
Antonio Maconi
Publication year - 2021
Publication title -
working paper of public health
Language(s) - English
Resource type - Journals
ISSN - 2279-9761
DOI - 10.4081/wpph.2021.9464
Subject(s) - institution , reputation , corporate governance , context (archaeology) , element (criminal law) , public relations , business , knowledge management , political science , computer science , law , geography , finance , archaeology
Communication is a fundamental infrastructure for a public establishment; it represents element for relationship’s creations and it plays an essential role in the creation and reinforcement of the indispensable relationship of mutual trust between citizens and institution. Communication allows information exchanges and it allows the ad- ministrative actions exercise (to decide, coordinate, regulate and govern): so it is considered a governance tool. Therefore, the hospital has started a path of internal and external communication with specific brand reputation actions, also in the awareness of the important historical moment that the institution is going through, both in terms of changing its structure and in the pandemic context.