Open AccessCorporate Social Responsibility and External Stakeholders’ Health and Wellbeing: A Viewpoint
Author(s) -
Anne-Sofie Hiswåls,
Cornelia Wulff Hamrin,
Åsa Vidman,
Glória Macassa
Publication year - 2020
Publication title -
deleted journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.579
H-Index - 13
ISSN - 2279-9028
DOI - 10.4081/jphr.2020.1742
Subject(s) - corporate social responsibility , public relations , business , root (linguistics) , social responsibility , public health , balance (ability) , ethical issues , political science , psychology , medicine , engineering ethics , nursing , philosophy , linguistics , neuroscience , engineering
In recent years there has been increased interest in the role played by business corporate social responsibility (CSR) strategies in promoting the health and wellbeing of internal and external stakeholders. However, the sparse public health research to date has mainly focused on the health and wellbeing of internal stakeholders. This viewpoint article aims to ignite discussion of how CSR strategies need to also target external stakeholders beyond the workplace. Businesses have an opportunity to help address the most important societal challenges, especially the social determinants of health which are the root causes of inequities in health. However, while advancing a new agenda for promoting external stakeholders’ health, businesses need to take into account potential challenges that might arise from ethical conflicts when trying to balance their CSR initiatives against their business operations.