Open AccessManaging an organization' s social media business profile (SMBP): A conceptual stages of growth model
Author(s) -
Aidan Duane,
Philip O’ Reilly
Publication year - 2013
Publication title -
journal of theoretical and applied electronic commerce research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.556
H-Index - 30
ISSN - 0718-1876
DOI - 10.4067/s0718-18762013000100008
Subject(s) - social media , conceptual model , business , knowledge management , process management , computer science , business model , public relations , marketing , world wide web , political science , database