Open AccessFactors Influencing Customer Purchase Intention: Reference to Social Media Advertising
Author(s) -
S. M. F. Shafnaz
Publication year - 2021
Publication title -
wayamba journal of management
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2012-6182
DOI - 10.4038/wjm.v12i2.7544
Subject(s) - expectancy theory , habit , interactivity , purchasing , advertising , social media , social influence , business , sma* , marketing , psychology , social psychology , computer science , multimedia , algorithm , world wide web